Publishing your website

Publishing your website starts after you are happy with the brand direction, page structure, and core content.

Before going live, review the basics: headline clarity, navigation, calls to action, contact details, and any legal pages you want included. Make sure the site says what you do and what visitors should do next.

When the content is ready, export or hand off the project using the workflow that fits your stack. Spooky can support both direct website generation and downstream build tools, depending on how you want to launch.

Treat the first launch as a strong starting point, not the final version. Once the site is live, keep iterating based on feedback, user conversations, and what the business learns.